![]() ![]() ![]() Guest 2: Marcia, could you expand on what you can do to help a client with their reputation? I like to go to market (open the door) with branding, then offer my other services. For example, if branding equals “reputation,” there’s a LOT you can do to help a client with their reputation.Įd: I agree with Marcia about offering fewer. Branding gives you more opportunities to dig deep. Marcia: We think you should probably offer FEWER services, and focus on branding. Should I offer more services? Any recommendations for making sure I don’t go crazy trying to juggle too many clients? Check out what Marcia and Ed had to say in this excerpt from the chat session: Brand Strategy Tips from Marcia Hoeck & Ed Roach Guest 1: I’m trying to transition into freelancing, and my experience in brand strategy is extensive, but I’m concerned that taking on too many clients will give me too much work for too little pay as a brand designer. Three designers joined the chat, picking Marcia and Ed’s brains for advice branding and business advice. As brand strategy veterans and experts, Marcia and Ed work as a team, teaching and coaching creatives on using branding to bring in new income streams. Ĭonference presenters Marcia Hoeck and Ed Roach joined us for a live chat at HOW Design Live Online on June 10, sharing their insights on brand strategy. ![]() Interested in branding? Download HOW’s Ultimate Brand Strategy Guide for free here. ![]()
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